If you’re like most small business owners, bloggers, or freelancers, you’ve probably wondered if email marketing is still relevant. After all, with so many social media platforms and new marketing channels available, it’s only natural to question whether email is still worth your time.

The answer is a resounding yes! Email marketing is still very much relevant and can be an extremely effective way to reach your target audience. In fact, according to a recent study by the Direct Marketing Association, email has an ROI of 4,300%! That’s a pretty good return on investment, don’t you think?

First, email is a great way to build relationships with your subscribers. When someone opts in to your email list, they’re giving you permission to stay in touch with them on a regular basis. This gives you the opportunity to build a rapport and establish yourself as a trusted resource. Over time, your subscribers will begin to appreciate and value the content you send them, which will make them more likely to buy from you when the time comes.

Second, email is an excellent way to drive traffic back to your website or blog. Every time you send out an email blast, you’re including links back to your site. This gives your subscribers an easy way to find your latest blog post or product launch. And the more traffic you can drive back to your site, the better!

Finally, email is a great way of staying top of mind with your audience. In today’s day and age, we’re bombarded with so many different marketing messages that it’s easy for our audiences to forget about us. But if we stay in touch via email, we can remind them of our products or services on a regular basis and keep ourselves at the forefront of their minds.

Conclusion:
Email marketing may not be the newest or sexiest form of marketing out there—but that doesn’t mean it isn’t still effective. In fact, email marketing can be an extremely powerful tool for small business owners, bloggers, and freelancers alike. So if you’re not already incorporating email into your marketing mix, now is the time to start! Trust me; you won’t regret it.